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Monday, September 16, 2013

Top SEO Client Questions and Answers

SEO Strategy

What is SEO? 
The process of making a site and its content highly relevant for both search engines and searchers to increase ROI or meet goals. SEO includes technical tasks to make it easier for search engine spiders to index the content on a website or social media networking community.

Why aren't we #1 or on page 1 at Google?
Any SEO company that promises you the #1 spot on search engines is trying to sell you something. There are no guarantees as far as search engines are concerned but if you haven't done SEO yet, have no real website content, and have a site that contains mostly Flash, AJAX and Javascript, you will have a difficult time showing up in any search engines. SEO is a long term strategy – not a keyword density game.

When will we see results? 
Some websites are indexed in a few hours and some take a few months. This time span depends on the search engine’s processes, your content and age of website as well as your level of competition.

Can we rank for everything (huge list of keywords)? 
Sure you can but this is not the most effect way of being ranked. Customers who want an Apple computer but come to your website that sells mattresses is not only going to leave but will most likely not return even when they are ready to purchase a mattress. It is all about the long tail approach and relevancy. You have one chance to make a first impression with your customers.

How much does SEO cost? 
This really depends the goals of that you or your company have in place. Every good SEO company will work with you to assess your goals and give you a project cost and timeline agreement based on an hourly rate as SEO is an ongoing process. Some SEO companies have created packages with a set of deliverables to help the decision making process.

How long does it take to get indexed by Google? 
Each search engines indexes different sites at different times. It could take minutes or weeks depending on your site. Without SEO, it may never be indexed.

Do I need meta tags for SEO? 
Yes, although some meta tags are no longer being used for search engine placement and indexing, the information is usually display and will increase the chances of someone clicking a link to your website. Other meta tag information gives data to the search engines to help decide if your site is safe and when they should return to index again.

Why should I outsource my SEO? 
SEO is a full time process. Unless you have at least one experienced full time SEO in-house it is strongly advised to seek assistance from a SEO company or consultant.

How can Social Media be used for SEO?
Social media presents opportunities to acquire backlinks to your site’s pages, articles, press releases, etc. Social media is a popular and ever-growing aspect of the Web. Engaging in social media works well to generate good publicity for your site while helping SEO initiatives as well.

What is Google Analytics?
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

How long does it normally take to see SEO Results?
Many sites usually engage in an SEO program for at least six months in order to achieve good results, yet ‘desired results’ will vary with each client. Patience is one of the best aids to an SEO campaign. It may be best to understand that SEO tactics are ‘working’ all the time to achieve your desired results; and, once your SEO results are achieved, they are long lasting.

What’s the difference between organic SEO and Paid results?
When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). It is the quest of every business to achieve first-page, organic-SEO results because they are long lasting and organic results are more respected by browsers.

What is keyword density and how does it help?
Keyword density refers to the ratio of particular keywords in your copy as compared to the rest of the copy. Having good keyword density improves the likelihood that both search engines and Web browsers will associate your site’s content with your chosen keywords.

How can Social Media be used for SEO?
Social media presents opportunities to acquire backlinks to your site’s pages, articles, press releases, etc. Social media is a popular and ever-growing aspect of the Web. Engaging in social media works well to generate good publicity for your site while helping SEO initiatives as well.

Why does my company need Reputation Management?
Having an online business means you are open all the time. Competition can be fierce in many industries. Reputation management helps your business build and maintain a ‘good’ name within your industry and with customers.

What is a Landing Page?
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result of your site’s existence.

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